Rowan is promoting two main stories to reflect the major trends for winter WILDERNESS and CRAFTWORK, to contrast with the two main stories, the ESSENTIALS collection of the magazine will concentrate on the key shapes of the season.
WILDERNESS - has a strong Scottish influence throughout with plaids, checks and fairisles being the main pattern inspirations. Fairisle and jacquard patterning are patchworked together creating a totally modern look. Yarns are phased together using subtle, blended colours.
CRAFTWORK - is inspired by an artisan approach to traditional craft in a celebration of pattern, colour and texture, heavily influenced by the Bauhaus and Arts and Crafts movement.
ESSENTIALS - focusing on the key shapes the season, is completely plain in colour and translates into simple and easy to wear styles.
Includes 50 designs from a range of Rowan designers.